Flexfit Wear

Versatility in Motion: Premium Sportswear for Every Athlete

In this marketing analytics project for FlexFit Wear, our team utilized predictive modeling and cluster analysis to enhance the brand's subscription model. We segmented the customer base, identifying key behaviors influencing subscription likelihood and guiding targeted marketing strategies. The project yielded actionable strategies for different customer segments, aimed at boosting subscription rates and customer loyalty, by leveraging data-driven insights and customer feedback.